About Newel

Our mission

Helping You is our Passion

At Newel, we live and breathe by our motto: Your Success is Our Success.

We are passionate about creating great work and seeing you excel. We pour our heart and soul into every project, big or small. This passion is what drives us to achieve excellence. That’s why we work tirelessly to deliver value in everything we do, empowering our clients and virtual assistants with the tools and resources they need to be successful.


We love what we do, and it shows in the results we deliver.


We always shoot for the stars and deliver quality results that our clients expect and deserve. We always go the extra mile to make sure our clients are happy.


Our people are our biggest asset. We believe that investing in our employees is the best way to ensure that they are qualified to meet all of your needs.


Our passion for helping others motivates us. We wake up every day with a desire to make a difference and help our clients achieve their goals.

The best way to find yourself is to lose yourself in the service of others. Mahatma Gandhi

Meet the Founder

Princess Sambilay

Delivering world-class service while leading with empathy is what Princess does best. With over 8 years of experience in marketing and business operations, she has led marketing projects in different industries including e-commerce, technology, Web3 and blockchain, health and wellness, and finance.

With a track record of over 500 projects and generating over $250M, she stands as a global trailblazer in successfully launching and scaling business and marketing initiatives from startups to big corporations. She has extensive experience in business operations and has successfully scaled an agency to a multi-billion dollar company.

Princess has vetted, interviewed, and hired hundreds of virtual assistants all over the world and has been recognized for her extraordinary commitment to providing an excellent work environment while being dedicated to offering the best possible service to each one of her clients.

“She is an exceptional leader who consistently motivates and pushes us to be the best we can be. Crowdcreate owes much of its success to her dedication and leadership.
Working with someone of Princess’s caliber has been a pleasure, and I wholeheartedly recommend her to any organization.”

Bojana G.

Business Development

“Princess is the organizational rockstar that can turn chaos at a company into highly productive, efficient, and structured workflows. Her attention to detail and excellence is a rare trait that’s hard to come by in people. I highly recommend her, especially for process automation, CRM integration, building out marketing workflows, hiring, recruiting, training, and much, much more.”

Jeffrey M.


“Princess has been a great leader and mentor over the past six years of working alongside her. She loves helping the team and ensuring that they’re equipped with proper training to perform their jobs correctly and efficiently. Princess is a master of automation and processes on different platforms, which has helped our agency become what it is right now.”

Christian A.

Project Manager

Ready to take your business to the next level?

Give us a try and see what our virtual assistants can do for you and your business! If you aren’t satisfied with our level of service, cancel for a full refund within your first 15 days.

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